With competition comes the notion of competitors – a word that can sound anywhere between exciting to deadening. How do you conceive your competitors? Often, I’ve found in working with business owners that they either diminish the competition or make too much of it.
It’s arrogant and risky to say, “We have the best – they can’t touch us.” It’s perhaps more risky to think that the competition is to be feared and allow oneself to be intimidated by it.
Consider the following:
“The ability to learn faster than your competitors may be the only sustainable advantage.”
Does that ring true for you – that learning faster is perhaps the only sustainable advantage? What competitive advantages do you have? Do you nurture those advantages? How do you compensate for and expand beyond your weaknesses?