Networking and Business Development
No discussion of growing your business or income would be remotely complete without addressing the benefits of networking. Getting to know new people is an obvious way of expanding your spheres of influence. Networking can be gracious, professional and authentic. How committed are you to expanding your circle of friends and contacts? Do you enjoy […]
Create A List of Centers of Influence and Become Part of a Mutually Supportive Community of Referrers
Centers of influence are people whom you have identified as having the ability to recommend you to prospective customers. It’s useful to create at least ten classes of COI’s and then populate each class with at least three people. Choose classes that are most useful to you from among: accountants, insurance professionals, attorneys, technologists, etc. […]
Kaizen Is Moving Forward Some Distance Every Day
Expanding your income and / or your business is a matter of expanding your relationships. You may have noticed that after a certain point, you have not maintained the same enthusiasm for developing new contacts that you once had. Perhaps the need has changed, and you’re more comfortable. Perhaps you have felt that you don’t […]
Develop 12 Monthly Marketing Touches Per Year
Among the best ideas for business development and expanding sales is the practice of monthly “marketing touches” over at least a 12-month period. You benefit from regular, consistent visibility to clients and prospects. For example, you can establish a three-month rhythm of . . . (1) a call (2) article or general information (3) an […]
Make One New Business Call Per Day
Increasingly, we live in an environment where everyone is a de facto entrepreneur – even if one has a salary. Our economy is trending toward ever more individual responsibility for career choices; and people are changing jobs and careers more than ever – and, obviously, often not because they want to do so. One of […]