Thoughts On The Consultative Sell

There’s an old saying that, “Nothing happens until somebody sells something” – no doubt penned by a sales manager given to exaggeration.  Selling has sometimes been a very controversial and difficult topic for clients over the years . . . primarily because few people want to be perceived as overly pushy or aggressive. Yet, an effective sales strategy and execution is essential for any business to grow.

The consultative sales approach is a way to simultaneously be of service to a prospect as well as promote a sale for your company or employer.  The salesperson assumes a role as an ethical consultant who advises the client with a useful analysis of the client’s situation . . . and, based on the resulting recommendations, there is or is not a further recommendation to buy from the salesperson / consultant.

How do you feel about selling?  Has it been difficult or easy for you? Are there situations where it is either more difficult or easy than others?  How necessary is it for you to be involved in an active selling process?  What are some breakthroughs that you would enjoy as a salesperson?

Our goal is to help people in the best way possible. This is a basic principle in every case, and cause for success. Contact us today to arrange for a consultation. 

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