How Do You Feel About Selling By Huge Advertising Campaigns?

Advertising is a mammoth selling machine to influence us to buy products and services.  Huge amounts of money are spent annually to convince us that we need to be improved: to smell better, to look younger, to be considered sexy based on the cars we drive and the clothes we wear. Selling by companies using […]

Networking and Business Development

No discussion of growing your business or income would be remotely complete without addressing the benefits of networking. Getting to know new people is an obvious way of expanding your spheres of influence. Networking can be gracious, professional and authentic. How committed are you to expanding your circle of friends and contacts? Do you enjoy […]

The Influence of Others On Decision Making

Among the most intriguing areas of decision making is how to ethically influence others to make the decisions that you want them to make. Sales is a classic example of intentionally influencing decision making. Most of us have experienced situations where we’ve felt pressured to buy something and, depending on the degree of pressure, we’ve […]