“A Bargain Is Anything A Customer Thinks A Store Is Losing Money On” ~ Kin Hubbard

Selling is a process of communicating sufficient value so that a buyer says “yes” and a sale is consummated. Many buyers perceive higher value if they feel they are being treated as special. Oftentimes, we feel special when offered a bargain, a sale or a premium — among many ways. “Special offers” can be offered […]