Abraham Lincoln said,
“I claim not to have controlled events, but confess plainly that events have controlled me.”
What happens when strategy runs head-on into reality and reality has other ideas?
How do you hold onto your strategy when you’re being dragged forcibly away?
Conversely, how do you know when it’s time to let go of even a carefully natured strategy?
Lincoln inferred that unforeseen events can interrupt the best intended strategies – so we want to be able to appropriately react to situations without being “reactive.