Continuing our discussion of marketing, we’ve noted that:
* Marketing is education
* You and your brand have a set of brand promises
* Regular contact with Centers of Influence is key
Today, let’s focus on how much time you can spend on marketing and how we make sure that that time occurs. We can use the CFR Tools to support your marketing efforts.
Please give some thought today to how to *assure* that you provide a specific range of time to marketing each week – which will, in turn, provide reliability to your sales and marketing efforts.