This week’s topic: Marketing.
Let’s get highly practical and try something profoundly simple. Centers of Influence (COI’s) are those people who are well-positioned to help you – personally and / or professionally.
Thus, marketing to that core group is vital. Simple is often best, so consider the following. Create a basic Excel worksheet. List the top 25 or 30 people who have the most ability to influence your life in a positive way.
Create six columns for the next six months, and map out how you’ll be in touch with each person. Choose from emails, meals, golf, articles sent, gifts, coffee, birthday card, etc. Arrange the tasks so that you can easily take the time to have the right amount of each category. Look for ways to help those people, and include those in your chart as well.
Work the chart every month. The logic is simple. You’re marketing to “your” most important group – those people could could influence your life in a positive way – on a regular monthly basis. You’re interacting with them in a wide variety of ways.
Most importantly, your contact is consistent: at least one time per month for at least six months.
Common sense relationship building is simple – and simple is often better!
Marketing does not have to be expensive.