Yesterday, we began discussing marketing and the “promises” that make up your personal and professional brands.
Here’s one easy perspective on marketing: it’s educating others. As Robert G. Allen says:
“No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.”
How can you do a better job about educating people about your brand promises? How would you rate your abilities as a educator-marketer – and why?